Download Marketing CommunicationsBy John Egan

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Marketing CommunicationsBy John Egan

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"Marketing Communications" blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including 'Communications Theory', 'Advertising', 'Sales Promotion', 'Planning', 'Research' and 'Public Relations' through to rarely covered topics such as 'Internal Marketing', 'Ethical Marketing' and the 'Regulatory Environment'. The concluding chapter on 'The Changing Face of Marketing Communications' sets the scene for future developments while detailed further reading and references provide pathways for advanced study. Mini Case Studies in every chapter mix theory with practice while longer end-of-chapter Case Studies with questions summarise student learning within a real-world context. European examples and rich pedagogical features, including learning objectives, review questions and large colour illustrations, ensure students will relate seamlessly with the ideas presented. This dynamic text is ideal for all students studying Marketing Communications, particularly those on undergraduate, postgraduate and Professional Diploma courses.

• Sales Rank: #713235 in Books
• Published on: 2007-04-19
• Original language: English
• Number of items: 1
• Dimensions: .75" h x 8.67" w x 10.71" l, 2.72 pounds
• Binding: Paperback
• 467 pages

Review
1. Marketing Communications: Past and Present. 2. Communications Theory. 3. Buying Behaviour. 4. Image & Brand Management. 5. Marketing Communications Planning. 6. Understanding Marketing Research. 7. Target Marketing. 8. Campaign Tactics and Management. 9. Advertising. 10. Sales Promotion. 11. Public Relations. 12. Sponsorship and Product Placement. 13. Direct Marketing and E-Commerce. 14. Personal Selling, Point-of-sale and Supportive Communications. 15. Integrated Marketing Communications. 16. Internal Marketing. 17. Marketing Channels and Business to Business Communications. 18. Ethical Marketing and the Regulatory Environment. 19. The Communications Industry. 20. Global Marketing Communications. 21. The Changing Face of Marketing Communications.

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Free Download One Life is Not EnoughBy K. Natwar Singh

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• Published on: 2014-09-01
• Original language: English
• Dimensions: 8.27" h x .31" w x 5.51" l, .97 pounds
• Binding: Paperback

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Free Download Building a Better Life: A Good Lives and Self-regulation WorkbookBy Pamela M. Yates, David Prescott

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The good lives and self-regulation models are emerging as effective approaches for treatment of sexual offenders. Until now, clinicians had no unified method to implementing these models. From leading experts on these models and the co-authors of Applying the Good Lives and Self-Regulation Models to Sex Offender Treatment, Building a Better Life is a comprehensive workbook intended for use as a part of an integrated treatment program. It emphasizes the establishment of desirable goals toward which the client can work. This builds on the fundamental principles of the good lives model and on research findings that approach goals are inherently more attainable than avoidance goals; that people who build their lives around approach goals tend to be happier and less distressed than those who organize their lives around avoidance goals. Building a Better Life is a must-have resource for clinicians integrating the good lives and self-regulation models into their practices.

• Sales Rank: #342904 in Books
• Brand: Brand: Safer Society Pr
• Published on: 2011-11-30
• Original language: English
• Binding: Paperback

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• Used Book in Good Condition

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PDF Ebook Male Homosexuality in West Germany: Between Persecution and Freedom, 1945-69 (Genders and Sexualities in History)By C. Whisnant

PDF Ebook Male Homosexuality in West Germany: Between Persecution and Freedom, 1945-69 (Genders and Sexualities in History)By C. Whisnant

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Male Homosexuality in West Germany: Between Persecution and Freedom, 1945-69 (Genders and Sexualities in History)By C. Whisnant

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Whisnant argues that the period after Nazism was more important for the history of homosexuality in Germany than is generally recognized. Gay scenes resurfaced; a more masculine view of homosexuality also became prominent. Above all, a public debate about homosexuality emerged, constituting a critical debate within the Sexual Revolution.

• Sales Rank: #5047318 in Books
• Brand: Brand: Palgrave Macmillan
• Published on: 2012-06-19
• Released on: 2012-06-19
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.15 pounds
• Binding: Hardcover
• 262 pages

Features

• Used Book in Good Condition

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"It is, as far as I can see, the first English-language monograph offering a comprehensive and source-based treatment of the post-war history of male same-sex desires in West Germany. It offers its readers numerous fruitful thoughts and inspiring insights into the history of homosexualities as well as German history." - Benno Gammerl, Max Planck Institute for Human Development, Germany

About the Author
CLAYTON J. WHISNANT is Associate Professor of History at Wofford College in Spartanburg, South Carolina, USA. He teaches a range of courses in twentieth century European history and his research focuses on masculinity, sexuality, and West Germany during the Cold War.

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Ebook Free It Wasn't Her FaultBy Aakash Neeraj Mittal

Ebook Free It Wasn't Her FaultBy Aakash Neeraj Mittal

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Many girls are victims of several social stigmas every day. Some of them are crimes of the most heinous nature. But, in our world, more often than not, the girl is made to be the culprit. Society disregards every atrocity the girl has been forced to go through, and to top it off, finds a twisted logic to blame her for it. This is a story about a girl like that.

Kavya and Aahan, two best friends, studying in a highly reputed school of Delhi, enjoy the innocent years of their childhood without a care in the world. They have their entire lives in front of them. But that's where the utopia ends.

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About the Author:

Aakash Neeraj Mittal, 22, was born in Moradabad and did hid schooling from Delhi. Currently, he is in his fifth year of undergraduate studies in Indian Institute of Technology Kharagpur. Living amidst constant crime reports and women's safety issues, he was inspired to write a novel based on his close friends' experiences. With the intention of being a women's activist and bringing a change in the society, he has written his first novel, "It Wasn't Her Fault". His ambitions range from becoming a Financial expert to a Scriptwriter to a game changer of the Indian society, having complete faith on his destiny and the opportunities that come his way.

• Sales Rank: #1517463 in eBooks
• Published on: 2015-08-03
• Released on: 2015-08-03
• Format: Kindle eBook

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Download A History of the Cuban Revolution

Download A History of the Cuban Revolution

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Audible Audiobook

Listening Length: 7 hours and 34 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Audible Studios

Audible.com Release Date: April 15, 2013

Language: English, English

ASIN: B00CD9WBAI

Amazon Best Sellers Rank:

This book is a really great introduction to the Cuban revolution. For those of you who have never read her, Aviva Chomsky is a great writer and I would highly recommend "The Cuba Reader," which she edited, if you are looking for additional in-depth information on Cuba. In this short book she looks at pre-revolutionary Cuba, the social conditions that brought about the great change, the war itself, and finally the efforts of the Cuban government to create a new society. Chomsky touches on issues of gender and race, although there isn't much writing on sexuality. I feel she is very fair at analyzing the victories and shortcomings of the revolution.

I'm not a history person so my opinion may be biased but this book was a really hard read for me. It jumps all over the place in terms of chronology and it seems like forty percent of the book is quotations. Also, as someone who doesn't speak or read Spanish the constant references to Spanish organizations or phrases with occasional translations was quite annoying.

I thought this book was fairly easy to read. Text-to-speech enabled feature helped me read while working out and getting chores done.This book gave me a clearer, more informed knowledge base of the topic. It serves as a good starting point to begin more in depth research. I feel it looks more towards the Castro-Cuban point of view. Definitely serves to pull me a little out of the estadounidense point of view.... I think I will definitely need to do more research, but now I feel more comfortable looking for resources.(student)

You can give this book, or parts of this book, to an upper level high school class or a community college class and it will help them separate the myths about Cuba that they have grown up with from reality, good, bad and simply complex. The author is/was clearly in favor of the fight against neo-colonialism, but she doesn't get on her high horse and push her POV on you.

I needed this book for my college class and it is great. I bought the used one and it came basically new! Also, the shipping was faster than expected!!! The book gives a great overview and right to the pint thus it being a small book!

Really well written and approachable book. The author treated the subject for the most part neutrally and connected many of the subjects covered. The only real short fall is that it was short, wish it had a larger and deeper exploration of the subject by the author but as an introductory book into the subject it makes sense and excels at it.

Another easy read, very middle of the road considering.

Good read.

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Free Download Agile Data Science 2.0: Building Full-Stack Data Analytics Applications with Spark

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Building Full-Stack Data Analytics Applications with Spark

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About the Author

Russell Jurney runs a boutique consultancy, Data Syndrome, specializing in building analytics products. He cut his data teeth in casino gaming, building web apps to analyze the performance of slot machines in the US and Mexico. After dabbling in entrepreneurship, interactive media and journalism, he moved to silicon valley to build analytics applications at scale at Ning, LinkedIn and Hortonworks. He lives on the ocean, in the fog, in Pacifica, California with Bella the Data Dog.

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Product details

Paperback: 352 pages

Publisher: O'Reilly Media; 1 edition (June 23, 2017)

Language: English

ISBN-10: 1491960116

ISBN-13: 978-1491960110

Product Dimensions:

7 x 1 x 9.2 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#288,105 in Books (See Top 100 in Books)

As a R language programmer, I'd like a book so clear, concise, to the task and motivational as Russell's but for R . Worth every dollar

Agile and "Science" are the anthesis of each other. Science is a commitment to rationalism. Agile is a word unintelligent people use when trying to appear intelligent to other unintelligent people.So to set the record straight, I read this book cover-to-cover (unusual for me). I found it to be practical, well organized, insightful at times and overall a good introduction to the topic of Data Science.I would like to clear up something not about this book but about our entire culture-- that always wants something for nothing. You will NOT be generating deep insights about your business effortlessly or quickly. By definition, these things are difficult and time-consuming.So buy this book and get started.

This book attempts to introduce a new methodology for analytics product development. And within this scope, I feel that the book accomplishes it's stated goal. Although somewhat lengthy, the flow of information within this book stays focused on the critical path to the end product while covering documentation, facilitation, exploration, and discovery. A reappearing theme of aligning data science with the rest of the organization is present throughout.After the obligatory introductory chapters, the book introduces a suite of tools used for the remaining chapters. These include Jupyter Notebooks, Python 3, Spark, sci-kit learn, and lightweight web applications. The data it introduces is the OpenFlights Database that is freely available from the Bureau of Transportation Statistics followed by weather datasets available from NOAA. The first goal is to use the tools and the data to predict flight delays.With this setup, the book continues with detailed studies of collecting and displaying records, visualizing data, exploration of data, making predictions, deploying predictive systems, and improvements. I appreciated how the book followed the same datasets throughout as it moved through all the stages it's proposed methodology. Overall, a solid addition to the data science library.

At the outset, author Russell Jurney describes his intended audience: “Agile Data Science is intended to help beginners and budding data scientists to become productive members of data science and analytics teams. It aims to help engineers, analysts, and data scientists work wth big data in an agile way using Hadoop. It introduces an agile methodology well-suited for big data”. In my opinion, he achieves all of his goals. As a computer forensics specialist, I always deal with data. What has changed in the past two decades is the scale of the data I have to analyze. We’ve come a long way from analyzing a few megabytes of data. Now, the possibility exists that I may have to deal with petabytes of data to find what I am looking for – or confirm its absence. To that extent I have to deal with people who tell me things can’t be done, usually within an adversarial relationship. What this book does for me in a big way is clarifying the process of getting from here to there. Jurney describes the process clearly and in great deal. While I am not exactly the intended audience, I think those who are will benefit greatly from this book.Jerry

I am reviewing a copy of "Agile Data Science 2.0" by Russell Jurney that I received at no cost through the Amazon Vine program.Working in a data science group in I.T., we've had a lot of conversations about how I.T. operating approaches - agile, devOps, PMO - apply to data science. Data Science tasks are different in that not all work is intended to lead to functioning software, as well as the strongly-iterative approach that is necessary to deliver results to stakeholders in a way that discrete units of software might not otherwise be reviewed.Russell Jurney's "Agile Data Science 2.0" goes a long way in moving that conversation in the right direction. I had three target audiences in mind when I acquired this book. The first was our PM, who had worked in I.T. for years as a director and project manager but continued to try to wrap his head around the data science process. The second was a director who was new to the data science process and wanted a better grasp of how to communicate expectations to the team. The third was myself, having spent time in both IT and in research, I had seen the two worlds and wanted a way to help explain how the two mesh.Jurney has offered, as have many data science books, a suggested stack and how to implement it, but the most valuable part of the book I thought was the first two chapters for their emphasis on the agile manifesto for data science, a description of the many roles that go into a team, and highlights of how agile can make for better data science both in terms of research and in terms of products.This is not a text to learn Spark from a developer's perspective but rather to understand how spark can fit in. Spark isn't the only platform, so those using Dask or other tools will still find value here.If the book has a weakness it's the focus on developing a web portal to expose the data science product; this isn't a bad way to do things, not at all, but it's not where our work is going at the moment, so this limits the applicability of some of the chapters. But there's nothing that keeps the book from being useful .. so much so that I honestly don't know whose desk it's sitting on at the moment, since as soon as our PM finished it he gave it to a BA, who gave it to another PM...

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Free Ebook Manifesting 1, 2, 3By Ken Elliott

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Manifesting 123 is a simple guide in plain language that will quickly empower you to make marvelous changes in your life. This is the go-to manual, the simplest way to be where you wish to be. This is not an ordinary manifesting or law of attraction book. You will learn how your thoughts actually form up and how to make them work for you. There are amazing stories in this book, some spectacular. Get this book and start pointing yourself toward happiness!



Ken has experienced sending objects in thought and having them appear in the home of someone gifted enough to describe what had been sent. Ken learned that intentions instantaneously start to manifest on the 'other side'. This is a results-oriented book. Over and over, people tell him about their successes with Manifesting 123. They say, "It just works!"



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"Ken's techniques have had a positive effect on many lives, including his own. He shows a way to make huge changes in your life with very little time...and it works!

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• Sales Rank: #750277 in eBooks
• Published on: 2013-06-28
• Released on: 2013-06-28
• Format: Kindle eBook

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Download PDF Artemis Fowl: the Opal Deception the Graphic NovelBy Eoin Colfer

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• Sales Rank: #3310900 in Books
• Published on: 2014-07-03
• Original language: English
• Dimensions: 9.02" h x .28" w x 6.06" l, .84 pounds
• Binding: Paperback

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Ebook A Guide To The Interpretation Of Vibration Frequency And Time SpectrumsBy Dr. Robert M Jones

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• Sales Rank: #4180674 in Books
• Published on: 2011-09-20
• Original language: English
• Dimensions: 11.00" h x .27" w x 8.50" l,
• Binding: Paperback
• 118 pages

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PDF Ebook Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations

PDF Ebook Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations

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About the Author

ARTUR BEIFUSS works for the United Nations as a counter-terrorism analyst.FRANCESCO TRIVINI BELLINI is a graphic designer who has created the branding identity of various companies and cultural institutions.STEVEN HELLER, former Art Director at the New York Times, is the author or co-author of more than 120 books on design and popular culture.

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Product details

Hardcover: 336 pages

Publisher: Merrell Publishers (April 2, 2013)

Language: English

ISBN-10: 1858946018

ISBN-13: 978-1858946016

Product Dimensions:

6.2 x 1.5 x 9 inches

Shipping Weight: 1.9 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#523,135 in Books (See Top 100 in Books)

This is a unique book and a vital one if you are interested in terrorist groups. The book has a short chapter on each group, providing a paragraph or two on the background and history of the group, a timeline, a high-quality line drawing of the group's logo with color definitions and the full-color logo. It goes further, explaining the symbology behind the logo.These logos are important to each group's self-identity, as well as to the identity the group wishes to broadcast to its friends and enemies. It includes a wide range of active groups, from al-Qaeda to the Red Brigades. It does not include ALL the groups, as not all of them have branding and there is some disagreement as to whether other groups are terror groups. The book includes a list of terror groups, including those not featured. A very handy book to have. Also, a unique study of this particular kind of branding.

I bought this because I like to seed my bookshelf with some talking pieces. Little did I know that this book is ABSURDLY well researched. Like... whomever put this together is probably on some watch lists now. This is actually a bizarre and off center perspective on a topical issue in contemporary politics.

what a unique concept. Putting together all the logos of various terror groups over the years. It is amazing how much stars and the color red are used . It was fascinating to see them put all together. The cover was quite brilliant as well .

More great book, good price, fast delivery

I'm enjoying it and our studio is referencing it for inspiration on some fictional mercenary group logos in our next game

The Steven Heller doing the Foreword is the noted designer and design critic who as former art director at the N. Y. Times has written or co-authored over 100 books on design and popular culture. In the three-page Foreword, he briefly covers the purpose of logos in general, the grounds for critiquing the logos of the groups whose logos appear in the book (e. g., cliche, too many guns or eagles), and compares the logos to those of the Catholic Church, Coca-Cola, Apple, and other major established cultural presences.Logotypes and iconography are intended not only as a means of communication--often in the simple terms of "sending a message"--and identity in the public and international sphere, but also as a means of internal, often secret or guarded identification, focus, and cohesion for members of a particular group.Artur Beifuss is a counter-terrorist analyst for the United Nations. Francesco Bellini is a graphic designer involved in branding for companies and institutions. In Beifuss's Introduction, he notes the logos as a way of branding for a group. Beifuss also notes the book's purpose to help understand by a survey of the 64 logos collected mostly from open sources such as websites "why certain visual elements are preferred over others [and the] certain meanings, emotions, and values" attached to such elements.The schema used for accomplishing the book's purpose is the same for each "logo". Under the heading of the respective group is its name in the script of its national language (many in Arabic) followed by the translation or approximation in English. Underneath this is a brief overview of the group, and underneath this a chronology of it major terrorist acts. The second page is a plain, black-and-white, drawing of the group's logotype with lines to notes pointing out its features above a chart breaking down the colors and associated pantone coding for each. The last, third, page is a full-color picture of the logotype with explanations of the meaning of its colors, elements, and symbols.The book would be used by most as a reference to find out more about Middle East and other terrorist groups defined as groups using violence for political or ideological aims when specific or related groups were mentioned in the media, for example. Since many of the groups are similar, the details of each start to run together when used as a study text. However one regards this work, it has a distinctive, notable, self-evidently relevant and useful place in contemporary studies of the global terrorism.

(partial comments from a review by "Dawn Perlmutter", Director and founder of "Symbol & Ritual Intelligence" at" Middle East Forum", in the July 3, 2013 online "FrontPageMag" website): "Branding Terror" is a new book that claims to present an objective analysis of terrorist symbols. The authors... produced a beautiful but biased reference guide for members of the intelligence and law enforcement communities. .... The book's [has] 60 beautifully illustrated emblems, accompanied by a symbolic analysis and description of each group's ideology,...." In Mr. Perlmutter's review, he contends that "Branding Terror", by presenting short bios of the various groups, really fails to reveal the "ugly realities of what these symbols represent." Rather than detailing the various shortcomings that Mr. Perlmutter bemoans in each group's bio, I urge you to read his extensive online review. I'm not trying to pontificate who is "right or wrong" in the Arab-Israeli Conflict, but as a student interested in understanding graphic symbolism, I believe that Mr. Perlmutter's critique adds informative analysis of the symbolic meanings to the Palestinian logos. Just to add a little more "color" to Mr. Perlmutter's commentaries, here are a few more of his thoughts: "The book "Branding Terror" essentially sugarcoats the jihadist threat by applying a biased interpretation of the emblems, minimizing the iconography of martyrdom and sanitizing obvious violent indicators, such as the black flags of jihad and swords that are depicted in many of the Islamist logos.... There is no reference at all to the swords' significance in representing "the sword verses" in the Quran, which jihadists use to justify their violence or that they represents Jihad by the sword (jihad bis saif), which refers to armed fighting in holy war." Essentially, Mr. Perlmutter is rather miffed that the authors should have done more in explaining the theological symbolism of some of the logos, more than opining merely that a logo's red stars may represent a communist group.

This book is rad, really good break downs

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Download Edge Play XBy M. Jarrett Wilson

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When a dominatrix named X is kidnapped by a man with CIA credentials, she is given a choice: dominate a billionaire named Terry Compton or suffer the consequences. But there are a few things that she should know. The CIA has reason to believe that Compton has been funding the movement of artillery through the Middle East. And another thing, there's a possibility that Compton murdered his last dominatrix, a CIA agent.

Edge Play X starts simply enough. Whip him and plant a bug. Tie him up and take a few photographs of him in case the CIA needs to blackmail him later. Unsure if the government is telling her the truth about Compton, X doesn’t know what to believe or whom to trust.

X's journey takes her out of the dungeon and ultimately on to discover the true nature of S&M. After she goes to Paris with Compton and encounters Simeon at an orgy, X’s life gets even more complicated. Torn between three men—Compton, Simeon, and Michael, a man who genuinely seems to want to help her—X forms a plan to free herself from the situation and get some clarity. But other players have different plans in mind for X.

Original, provocative, and seductive, Edge Play X is an erotic thrill-ride that will leave the reader wondering who is ultimately dominating whom. It’s time to experience S&M fiction at its finest with this cult-classic in the making.

• Sales Rank: #515355 in eBooks
• Published on: 2013-12-18
• Released on: 2013-12-18
• Format: Kindle eBook

Review
A Shade Better by Desmond Haas
desmondhaas.com

The Fifty Shades of Grey tide got my interest and I bought the entire trilogy. I can understand what captured the imagination of the many buyers, but, in my opinion, the story was overwritten and, as we now know, a derivative from the Twilight (Stephanie Meyer) saga. I'm happy for E. L. James, the phenomenal sales and, what's more important, the dialog it created. I know the titillation value attracted many buyers, but the story is not really that complex, almost didactic in scope.

Last night, I finished reading Edge Play X by M. Jarrett Wilson. Take Fifty Shades and ratchet it up a few notches, add better vocabulary, more complex characters and a story requiring you to think, and you'll get closer to Edge Play X.

Edge Play X also uses BDSM as a device, but here it's much more part of the story. The central character, X, a Dominatrix, is also an artist, but 'allows' herself to be hired out by those wishing to role play a submissive. We meet her as she's being kidnapped by a CIA agent, who asks her to set up a multi-billionaire for possible blackmail.

While it seems the main theme breathes as class wars: authority figures, the extreme rich and recognition, there are other forces working behind the scenes which wrap the above within its confine.
Edge Play X is a much more cogent book than what you may expect and it takes the reader on an intelligent journey, one requiring the reader to think and not be passive.

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PDF Ebook Documents of Life 2: An Invitation to A Critical HumanismBy Ken Plummer

PDF Ebook Documents of Life 2: An Invitation to A Critical HumanismBy Ken Plummer

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Documents of Life 2: An Invitation to A Critical HumanismBy Ken Plummer

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Documents of Life was originally published in 1983 and became a classic text, providing both a persuasive argument for a particular approach and a manifesto for social research. As a critique of anti-humanist methodology in the social sciences, it championed the use of life stories and other personal documents in research which are now widely used today. This book is a substantially revised and expanded version which takes on recent developments.

Providing numerous illustrations from a range of life documents, the book traces the history of the method, examines ways of 'doing life story' research, and discusses the many political and ethical issues raised by such research. The whole book has been substantially re-written and

• Sales Rank: #2498107 in Books
• Brand: Brand: SAGE Publications Ltd
• Published on: 2001-03-20
• Ingredients: Example Ingredients
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .67" w x 6.14" l, 1.00 pounds
• Binding: Paperback
• 320 pages

Features

• Used Book in Good Condition

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Ebook Information, Technology, and Innovation: Resources for Growth in a Connected WorldBy John M. Jordan

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Information, Technology, and Innovation: Resources for Growth in a Connected WorldBy John M. Jordan

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A big-picture look at how the latest trends in information management and technology are impacting business models and innovation worldwide

With all of the recent emphasis on "big data," analytics and visualization, and emerging technology architectures such as smartphone networks, social media, and cloud computing, the way we do business is undergoing rapid change. The right business model can create overnight sensations—think of Groupon, the iPad, or Facebook. At the same time, alternative models for organizing resources such as home schooling, Linux, or Kenya's Ushihidi tool transcend conventional business designs. Timely and visionary, Information, Technology, and the Future of Commerce looks at how the latest technology trends and their impact on human behavior are impacting business practices from recruitment through marketing, supply chains, and customer service.

• Discusses information economics, human behavior, technology platforms, and other facts of contemporary life
• Examines how humans organize resources and do work in the changing landscape
• Provides case studies profiling how competitive advantage can be a direct result of innovative business models that exploit these trends

Revealing why traditional strategy formulation is challenged by the realities of the connected world, Information, Technology, and the Future of Commerce ties technology to business and social environments in an approachable, informed manner with innovative, big-picture analysis of what's taking place now in information strategy and technology.

• Sales Rank: #1771608 in Books
• Published on: 2012-04-10
• Original language: English
• Number of items: 1
• Dimensions: 9.35" h x 1.35" w x 6.45" l, 1.35 pounds
• Binding: Hardcover
• 396 pages

From the Inside Flap

Incredibly rapid innovation is a hallmark of our time. The social media discount site Groupon went from revenues of $33 million in 2009 to $760 million in 2010. Facebook has crossed 800 million users since its launch in a dorm room seven years ago. Kiva—the online lending platform—funded $200 million in microloans to people around the world in less than six years. While these types of organizations and achievements were inconceivable only a decade ago, many other corporate giants have either lost their competitive foothold or completely closed shop. Information, Technology, and Innovation provides you with the tools and knowledge to survive the shifting sands of today's rapidly changing business models.

Author and IT strategist John Jordan examines basic principles underlying technology, management, and economics to show how rapid innovation is reinventing competition in today's fast-paced global marketplace. Addressing the many ways in which IT has drastically altered the business landscape over the past forty years—the personal computer, the Internet, GPS, cell phones, and smartphones—Information, Technology, and Innovation reviews the consequences of our technological revolution and shows how to move forward by incorporating these traits into new innovations.

By examining several recently displaced industries, Information, Technology, and Innovation reveals a variety of ways that technology innovation can translate into a mix of threats to established patterns of business behavior, as well as opportunities, including:

• The Music Industry: How at least a dozen changes to the music industry business model—including MTV and the surge of mega-retailers—helped set the stage for the disruptive threat from Napster

• Newspapers: Was Google the sole culprit in the demise of news readership and will the increase of tablet users help re-energize the business?

• Health Care: How Wal-Mart, CVS, and Walgreens are placing clinics in selected pharmacies to address routine matters that would often otherwise require an emergency room visit

Information, Technology, and Innovation also discusses the various technologies you can use as building blocks to move your business forward and concludes with five broad areas of rapid change in the foreseeable future.

The ways people behave, relate to each other, and organize themselves to work are changing at warp speed. Information, Technology, and Innovation shows you how to make sense of today's rapid changes by moving beyond a mindset of optimization. Instead, the wealth of technological and organizational changes is the starting point for tomorrow's business transformations.

From the Back Cover

Change has never happened so fast.

How can individuals and organizations respond?

Technology is changing the fundamentals of how we do business, but few organizations can meet the challenge of innovating and executing at this speed. Familiar leaders like Amazon, Apple, eBay, Facebook, and Google make up a short list; benchmarking them is not an option for most companies. Instead, Information, Technology, and Innovation shows you how to think more broadly and see deeper patterns in order to take advantage of the many emerging capabilities that will transform your business.

Exploring the intersection of our connecting technologies and our institutions, and the changes that come to business as a result, author John Jordan—a clinical professor and expert in IT strategy—ties technology to the business and social environment in an approachable, informed manner, covering a broad range of topics including:

• The "Net" generation

• Behavioral and information economics

• Security and risk

• The many implications of power laws for business

• Crowdsourcing and other organizational innovations

• Mobile phone industry impact

• Internet principles

• Location, mobility, and identity

• Cloud computing and the enterprise

Seven case studies review how emerging technology has disrupted long-standing business models in data and communications, software, music, news, health care, retail, and real estate. Plus, each chapter concludes with a "Looking Ahead" section, laying out potential obstacles you may face along the way, strategies to overcome them, and opportunities that await you.

A must-read for investors, managers, and executives, Information, Technology, and Innovation helps you better anticipate and capitalize on the powerful technology changes that define our interconnected world.

About the Author

John M. Jordan is a clinical professor in the Department of Supply Chain and Information Systems at the Smeal College of Business, Penn State University, where he teaches IT strategy to undergraduates, MBAs, and executives. His research focuses on emerging technologies and their impact on business strategy, design, and practice.

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